Founder/CEO

Founder and business lead at GameTheory, Sam has worked across the entertainment industry in business development and distribution roles at AMC Networks, and entertainment ventures backed by Sky, ITV, and Tencent.

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Sam's experience gave him the idea to set up a company specialising in projects at the intersection of entertainment and technology.

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His eye for unique and compelling stories also makes him one of the driving forces behind GameTheory's raft of exciting studio projects in both content and gaming.

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Notable past consultancy projects include designing gaming strategies for tier 1 telcos in the US and India, a strategic partnership for a Gulf state bank, and the development of premium IPs with major entertainment studios.

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Sam is an avid high-altitude mountaineer and one of the few people to have summited Nepal's 7,525m-high Annapurna IV.